About Us

Originally from North Carolina and now
rooted in sunny St. Petersburg, Florida, Alex
brings a thoughtful blend of Southern
warmth, refined style, and calm organization
to every celebration she plans.

Over the years, she’s had the pleasure of
coordinating everything from elegant
destination weddings to deeply personal,
thoughtfully curated celebrations throughout
the Carolinas. Today, she brings that
experience to couples across Tampa Bay
and beyond, creating celebrations that feel
as effortless as they are beautiful.

Alex believes the best weddings are more
than beautifully designed; they’re deeply
personal. Her approach combines intentional
planning, thoughtful details, and a genuine
understanding of what makes each couple
unique. From the first conversation to the
final toast, she’s there to bring clarity to the
process, ease to the experience, and beauty
to every detail.

At Salt & Bloom, every celebration is
thoughtfully crafted to feel effortlessly
elegant, deeply joyful, and unmistakably
yours.