About Us

Originally from North Carolina and now based in sunny St. Petersburg, Florida, Alex brings a thoughtful blend of warmth, refined style, and calm organization to every celebration she plans. She believes the best weddings are more than beautifully designed; they’re deeply personal.

Her approach combines intentional planning, an eye for detail, and a genuine understanding of what makes each couple unique. From the first conversation to the final toast, she’s there to bring clarity to the process, ease to the experience, and beauty to every detail.

With a decade of experience in event planning, including six years dedicated to weddings, Alex has had the pleasure of coordinating everything from elaborate six-figure celebrations to intimate gatherings throughout the Carolinas and, more recently, Tampa Bay.

In 2025, she founded Salt & Bloom Weddings & Events as a natural evolution of her career, bringing together years of experience working alongside event professionals and her own distinct creative perspective. Today, she brings that expertise to couples throughout Florida and beyond, with an approach grounded in timeless design, meaningful details, and beautifully executed celebrations.

At Salt & Bloom, every celebration is thoughtfully crafted to feel effortlessly elegant, deeply joyful, and unmistakably yours.